COME TOGETHER in Liverpool

A City Bursting with Culture and History

Let us explore this vibrant city through the eyes of Spectra and learn why Liverpool should be considered when looking to plan a new incentive destination or meeting venue.

Not only is Liverpool home to more listed buildings, museums and galleries than any other city in the UK outside of London, it has two Cathedrals and holds the distinguished title of being a UNESCO City of Music.

A city with a reputation for wit and an obsessive love of football, Liverpool has a hugely impressive cultural heritage, and incentive programs can be designed by our expert and knowledgeable team around a given brief — with everything from history and architecture to unique activities and music.

Upon arriving at Manchester International Airport, Liverpool is just a 40-minute drive away. Groups can stay at one of many themed city hotels such as Hope Street, M Gallery, The Hard Days Night and the Titanic. The city boasts a great selection of venues for gala dinners and events including St George’s Hall, the magnificent Knowsley Hall, the Victorian Sefton Park Palm House, the Museum of Liverpool, Liverpool Football Club, The Town Hall, Strawberry Field and The Beatles Story.

Dining is equally impressive, with world-class restaurants including The Art School, Moor Hall (2 Michelin stars), and The Barn (1 Michelin star). For those seeking vibrant nightlife and music, Albert’s Schloss and the world-famous Cavern Club offer unforgettable experiences.



No visit to Liverpool is complete without exploring the fascinating roots of the Beatles. Our specialist guides will show you where John Lennon and Paul McCartney met, grew up, composed and performed — visiting iconic sites such as Penny Lane, Strawberry Field, The Cavern, Matthew Street, Eleanor Rigby’s grave and Ye Cracke (John Lennon’s favourite pub). It’s a journey through music history that explains how they changed the world through their songs.

Groups can also take part in a range of fun and memorable activities — from a Land Rover Experience or a local food tour to creating their own gin at the Liverpool Gin Distillery. There are also options like a football coaching session with a former legend, a ghost tour of the city by night, or a cycling tour of Beatles landmarks.

Beyond the city itself, Liverpool is surrounded by destinations worth discovering. Just 30 minutes away is the beautiful Roman city of Chester, with its extensive Roman walls, Tudor-style buildings, and unique shopping district. An hour in one direction takes you to North Wales, known for its stunning scenery, steam trains and rich culture. An hour in the other direction leads to Manchester — a powerhouse city with deep industrial roots and two world-famous football clubs.

Liverpool continues to add to its already strong offering. Recent highlights include the arrival of the piano used to compose John Lennon’s Imagine at Strawberry Field, the opening of the Shakespeare North Playhouse, and a host of new restaurants, hotels and venues. After hosting the 2023 Eurovision Song Contest, Liverpool has only further cemented its reputation as a leading destination for events and incentives.

Allow us to create a bespoke programme for you — well-paced, on budget, and packed with surprises and memorable experiences. We’ll ensure your delegates leave with stories worth telling and memories never to be forgotten.