Industry mourns incentive travel leader Jane Schuldt

May 25, 2017

Jane Schuldt, a leading incentive industry figure died on May 20th leaving behind her husband, John Fitch, and a generation of industry professionals who were influenced by her leadership and advocacy.

During her 37 years in the incentive travel industry Schuldt founded her own destination marketing company, World Marketing Group, co-founded the Minnesota chapter of the Society for Incentive Travel Excellence, became a SITE board member, and eventually president of the association. During her tenure she held the first SITE conference outside North America, launched international chapters, and was a strong advocate for SITE’s Code of Ethics and the first study on destination management company best practices.

Jane’s company has supported Spectra’s sales and marketing efforts in the USA since 1996.

Last week at IMEX 2017 in Frankfurt, Germany, SITE CEO Kevin Hinton announced that the SITE Master Motivator Award will henceforth  be known as the Jane E Schuldt Master Motivator Award.